Help for producers
How does the auction work?
Each Featured ad has a rank: your maximum cost per click multiplied by your quality score (1 to 10). The highest rank gets the best spot. When someone clicks, you pay just enough to stay ahead of the next ad, plus one cent. So you usually pay less than your maximum, never more, and never less than CA$1.00. A well-made listing can beat a higher bid.
What does a click cost?
At least CA$1.00. You choose the most you're willing to pay. The ad setup screen shows roughly which spot each price gets you today, and what you'd likely pay.
What is the quality score, and how do I raise it?
It’s a score from 1 to 10 based on how often people click your ad compared with other ads in your city, and how complete your listing is. New ads start at the city average. To raise it: add photos, list every ticket tier with its price, add the lineup or hosts, and keep the ticket link working. Use “Update my listing” in your dashboard to send us changes.
How do I claim my listing?
Sign in, search for your party and press Claim. If your email matches the organizer’s website, it’s usually approved right away. If not, a person checks it, usually within a day, and may ask for proof. Not in the guide yet? Use “Submit a listing” and we’ll add it for free.
Is the basic listing really free?
Yes. Every party gets a free listing with details, tiers and a link to your ticket page. You only pay if you want Featured spots, and only for clicks.
How do budgets work?
You prepay a balance (from CA$100) by card. Each click comes off it. You can also set a daily budget per ad. When the daily budget is used, that ad pauses until midnight in your city. When your balance drops below an ad’s maximum cost per click, the ad pauses until you add funds, then starts again within a minute.
Do I pay for fake or repeat clicks?
No. Repeat clicks from the same person or network within 24 hours, bots, bursts of more than 10 clicks an hour from one network, and clicks with no matching view are logged but never charged. They show in your reports as “not charged”.
Can I get a refund?
Unspent balance stays on your account for next season. If you’d rather have it back, contact us through our contact form and we’ll refund it to your card. If you think a click was charged by mistake, tell us within 30 days and we’ll check it.
What reports do I get?
For each listing: views, clicks, click rate, average cost per click, spend and quality score, plus a daily spend chart and your full billing history. You can download everything as a CSV file.
Will paying change your editors’ picks or the list order?
Never. Featured ads always carry a “Featured · Sponsored” label and sit in their own spots. Our picks and the full list are not for sale.
Another question? Write to us through our contact form.